Top Mistakes to Avoid 

Neglecting Pre-Launch Marketing

One of the biggest mistakes authors make is neglecting pre-launch marketing. The weeks leading up to your book release are crucial for building anticipation and excitement. Pre-launch marketing helps you establish a buzz and generate interest among your target audience. By starting your marketing efforts early, you’ll create a sense of anticipation and excitement that can translate into strong initial sales. Don’t make this mistake; start early and build momentum. Here’s how: 

• Create a Pre-Launch Plan: Outline your marketing activities leading up to the launch. This can include teaser content, cover reveals, and countdowns.
• Engage Your Audience: Use social media, email newsletters, and your website to engage with your audience. Share behind-the-scenes insights, snippets from your book, and personal stories to build a connection.
• Utilize Influencers and Bloggers: Partner with influencers and bloggers in your niche to help spread the word. Their endorsement can significantly amplify your reach.

P.S. In order to have your book launched by the holidays this year, you need to get started NOW! Reach out if you’re ready to become a #1 Bestselling Author! 

Overlooking the Importance of a Launch Team

Another common mistake is overlooking the importance of a launch team. A launch team consists of dedicated readers and supporters who help promote your book before and during its release. They are your brand ambassadors, spreading the word and building excitment. A strong launch team can significantly boost your book’s visibility and credibility, leading to better sales and wider reach. Let’s assemble a dedicated launch team:

• Recruit Enthusiastic Members: Reach out to your most engaged readers, friends, family, and fellow authors to join your launch team. Offer them early access to your book in exchange for their support.
• Provide Clear Instructions: Give your launch team clear instructions on how they can help. This can include writing reviews, sharing your book on social media, and participating in online events.
• Reward Their Efforts: Show appreciation for your launch team’s efforts. Offer exclusive content, behind-the-scenes access, or special gifts as a token of gratitude.

Not Optimizing Your Online Presence

You have endless space of online real estate to showcase your brand and your book. Often, authors fail because they don’t take advantage of this space. So, consider your online presence, aka your virtual first impression. By optimizing your book’s online presence, you increase the chances of attracting and converting potential readers who are browsing online. Start here:

• Optimize Your Book Page: Ensure your book page on platforms like Amazon is optimized with a compelling description, high-quality cover image, and relevant keywords. Include an engaging author bio and professional author photo.
• Leverage SEO Techniques: Use search engine optimization (SEO) techniques to improve your book’s visibility. This includes using keywords related to your book’s genre and themes in your book description and metadata.
• Create Engaging Visuals: Invest in high-quality visuals, including your book cover and promotional graphics. Visual content is more likely to attract attention and entice potential readers.

Visualize Your Success

Launching a book successfully requires careful planning and execution. In order to be successful you need to believe in the reality you are creating for your self and your book. Take these common mistakes—neglecting pre-launch marketing, overlooking the importance of a launch team, and failing to optimize your book’s online presence— and reframe them as you visualize your successful pre-launch marketing, team, and online presence. Take the time to learn and implement these strategies to help significantly enhance your chances of a successful launch. Remember, the key to a successful book launch lies in building anticipation, leveraging support, and making your book easily discoverable online. 

FAQ

How far in advance should I start my pre-launch marketing?
Ideally, start your pre-launch marketing at least 6-8 weeks before your book’s release date to build sufficient buzz and anticipation. However, if you want true success, start posting about your book and building anticipation as soon as you decide your going to write it. Write about the process of creating your title and cover in a blog or social media post, take your audience on a day in the life of an author as you work on writing your book, etc.

What should I include in my book’s online presence optimization?
Focus on a compelling book description, high-quality cover image, relevant keywords, engaging author bio, and professional author photo.

Why is video content important for authors and entrepreneurs?
Video content is engaging, helps convey your message dynamically, and can reach a broader audience through platforms like YouTube, Instagram, and TikTok.

How can I effectively manage my launch team?
Provide clear instructions, maintain regular communication, and show appreciation for their efforts with exclusive content or special gifts. We have an entire course about this, if you want to learn more! 

For more insights and strategies on leveraging your book to build your brand and business, stay tuned to our upcoming blogs!

Author Lauren Golden introduced her new book
“The Free Mama: How to Work From Home, Control Your Schedule, and Make More Money”  which climbed quickly to be a #1 Bestseller on Amazon.

December 14, 2018 09:00 AM Central Standard Time

Katy, TX. -Elite Online Publishing, today announced it’s newest bestselling author Lauren Golden, who’s recently released book, “The Free Mama: How to Work From Home, Control Your Schedule, and Make More Money” quickly climbed the charts to become a number one bestseller on the day of its release, December 13, 2018.

Published, Promoted and Reached #1 Bestseller on Amazon. International Bestseller in THIRTEEN Categories in Three Countries: US: Sales & Selling Techniques, Home-Based Business, Small Business, Web Marketing, Family Health & Women Writers. CA: Bookkeeping, Office Automation, Women Writers & Public Relations. UK: Business Consulting.

About the Book –

Learn what the “Have It All” lifestyle is REALLY all about

In ‘The Free Mama’, Lauren Golden, founder of The Free Mama Movement, teaches women how to have a life many have only dreamed about: one where they can make good money AND be there for their families — without sacrificing one for the other and without guilt.

Learn what balance REALLY is and how to work from home with little ones while still honoring your grown-up self and her dreams and goals. Life is not filled with either-or choices, but rather, is full of this AND that.

Learn how to become a quitter, and why that can be the best thing you’ve ever done for yourself and for your family. You’ll learn to have more by doing less.

Find out why working moms rock, and why self-employment is the absolute best way for mamas to pursue their passion. Learn how the skills you already have are in great demand, and how to turn them into a successful business that produces a steady, predictable source of income.

Lauren, a master at focus and time management, shows you how to set up systems and use the time you have in the best possible way. She shares her “Daily 5” approach to rocking each day’s tasks, and teaches you how to set boundaries in your work and personal lives so that each gets your full attention.

If you’ve had this nagging feeling that you were meant for more, this book will show you how right you are, and how within reach it is.

About the Author –

Lauren Golden is the fearless leader of The Free Mama Movement and a thriving community of thousands of women who don’t want to choose between family and financial stability. Her mission is simple: Lauren wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them. Check out thefreemamamovement.com for more information.

About Elite Online Publishing
This book was published by Elite Online Publishing, the brand building publisher – write, sell, & market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others. Educate, inspire and motivate others by telling your story.

Learn more about Lauren Golden by clicking below:

Author Page

Follow Lauren on Facebook/Twitter by clicking below:

facebook.com/LaurenGoldenFreeMama

@LaurenGolden

Consistently low engagement numbers, the increased influence of Millennials in the workplace and clinging to outdated leadership models is creating increased levels of unproductive stress within most companies. And as stress increases, production, effectiveness and even retention go down. Too many companies today are like the lobster in the pot where the heat is being turned up so gradually that the lobster never struggles to survive, and never knows that it’s about to lose its life and end up on someone’s dinner plate. Like all living things, the longevity of an organization depends on its overall health and, just as with all living organisms, factors for achieving and maintaining health can be measured, and if not ideal, can be adjusted with the right interventions. For example, pH balance is critical in almost all living organisms. In humans, the range is 7.35 to 7.45. Anything outside that range results in illness and, if not corrected, death.

Click Here to learn more about Marc Schwartz

Click Here to buy the book on Amazon

Subscribe to the PODCAST NOW on Apple Podcast 

Listen Below or Watch the YouTube Video.

For access to all of Elite Expert Insider podcasts visit:

Elite.Libsyn.com  or  YouTube – Elite Expert Insider – Second Season

Click Here to learn more about Sarah Prince

Click Here to listen to Sarah’s podcast 

Subscribe to the PODCAST NOW on Apple Podcast 

Listen Below or Watch the YouTube Video.

For access to all of Elite Expert Insider podcasts visit:

Elite.Libsyn.com  or  YouTube – Elite Expert Insider – Second Season

SHOW NOTES

Unknown 0:01
Welcome to elite expert insider podcast where we will inspire, motivate and educate entrepreneurs, innovators and grow seekers brought to you by elite online publishing making the best and brightest in the industry. Number one best selling authors 80% of people say they want to write a book we’re assuming that’s the same for you if so contact us at www dot elite online publishing. com and make your book or reality

Unknown 0:31
well we got another great show at elite expert insider podcast for you. You know if you’re feeling like you’re struggling against the grind every day that you want to improve yourself but you just don’t have time you’re mentally exhausted every day man I have that sometimes I’m just like I cobwebs in my head. We’re going to talk to an expert today Sarah prints about how to overcome some of those things. And you know, like you want to quit carbs, you want to quit. She was like I’m quitting my job. I’m quitting carb and putting on him Stop saying I’m going to quit them going to actually do it. So we have a great show for you. And you’ll speaking of that daily grind, Jen and I developed a great daily planner that helps keep you organized, focused, get what you need to get done. If you have a video you can see an elite planner. It’s just so awesome. It starts out with your goals for the month, the goals for the week, the thing that moves you forward what you’re grateful for the ones want to learn. So if you want to get ahead and you’re looking for that plan or Bible, I’m going to call it because it’s like the master planner. Look on Amazon for elite planner. So let’s get started. Sarah, welcome today. And thanks. You’re going to give us such great content. We’re looking forward to it.

Unknown 1:39
Hey, you know, I am truly honored. I’m way excited. And thank you for having me.

Unknown 1:46
Well, tell us a little bit about yourself, Sarah, and kind of how you got to this point now of being your own boss and having your own business?

Unknown 1:54
Sure. Sure. It’s a you want the 30 minute version or the three minute version? Well, cut it down record time. So you know, it’s

Unknown 2:03
Yeah,

Unknown 2:05
no, I’m just joking. I was the mom that followed the, quote, realistic path. You know, I went to school for engineering. And I convinced myself that that is something I love to do. And I went through a long, long time of living in the corporate world and doing things that I actually didn’t enjoy. And it took a really hard wake up call. One day when I realized that I hated what I was doing, right? I had only done it for the money or for the good,

Unknown 2:38
what’s the word benefits, good benefits. And I really tell much how unhappy I was even though I had done everything right,

Unknown 2:46
right. Those of us

Unknown 2:48
that are on video, you can see I’m I’m doing air quotes a lot. And I was at this little women’s luncheon seminar thing. And the speaker asked me directly what is that you want out of your life. And I was in this huge transitional time of realizing I didn’t like my job. I didn’t like what I was doing. And I couldn’t figure out what I wanted. I had as a mom and working a business, all of us really were taught so much to give and serve, you take care of others before you take care of you. You’ve got kids to feed. And I was at that point where I’d completely forgotten who I was. And I, I didn’t know what I wanted in life anymore. And so I started making huge changes. And you talked about quitting earlier, right. And I set a goal to quit my job in 2017. And because I started remembering who I wasn’t what I wanted. And lo and behold, three months later, after I set that goal, I was laid off. And I was so excited. So I started doing more of what I loved. I started figuring out how am I going to turn my side hustle from home into a full time thing that I love doing. And that’s the long and the short of it. Sometimes we have experiences where we are immediately humbled. And we’re just slammed into something rough. And it makes us change. But it helps us become so much aware of what

Unknown 4:20
what we love to do, right, how to serve others in a way that also supports us. And so that’s a little bit about me, I’m a mom, I have three little boys, my husband’s an artist, and I speak and podcast and educate folks all over the world.

Unknown 4:37
Awesome. And I love that now you have a podcast, and you were saying you’re traveling. I love that you can be on the fly, you can do your own thing. It’s grown time, set your own goals. And I love that you were saying, you know, you had made that goal to quit your job. And then even though you weren’t able to quit, you got laid off, you were able to pursue those dreams and desires because you are like, Okay, I’m going to take action now.

Unknown 5:03
Yeah, yeah, it was a huge blessing.

Unknown 5:06
Yeah, so so many women are, are, are even meant to are in this space, that they don’t really like what they’re doing that they’re in those spaces that you are in, how do you help them transition, it sounds like that’s what you help people do to find that inner peace and live the life of their dreams. So walk us through some of the processes to get there.

Unknown 5:25
Absolutely. Because a lot of folks, they’ll realize, you know, Sarah, I want to make these huge changes in my life, no matter what they are, won’t change job, change career, start a business. But what they don’t understand is that it’s not just, oh, I need to up and quit my job, or I need to completely restructure my life in a day. It doesn’t happen like that, right? It’s it’s a much, much more intimate process. And so I helped take them step by step into understanding, okay, the pages that you want in your life, no matter what they are, what are actually the feelings and the results you want from those changes, right. Because we think we’re seeking an achievement, or we’re think we’re seeking a goal being met. But it’s actually the feeling of having that thing, the feeling of experiencing that desire is what we truly are looking for. Because so many of us and I, I did this to, we achieve a goal we think we want, but then we don’t feel the joy and fulfillment and success that we thought it would bring us. And so we take a step back, and I help them see that what you’re looking for is the feeling. And we determine what that is, I walk them through process to help them rediscover the wants that they want the desire or the feelings that go along with those desires. And then we start working on them before we can take any roadmap or make a plan of how they’re going to literally change their external life, we have to actually dig deep into them. Because so many driven and successful folks, they’re very action oriented, they do they get goals, they get making a plan and acting on it, right, which is what we’re taught so much to do, like, just take action, right, and you’ll get everything you want, I help them okay, let’s put on the brakes a little bit, you’ve mastered this area, you’ve mastered taking action, right. But that is all on the physical exterior. And what these folks don’t realize. And I was in the same boat is there are three levels inside of you that you haven’t been nurturing and supporting, as well as the outside of you, the action part. And so I walk them through a process so that they can understand what are their mental needs, what are their emotional needs, what are their spiritual needs that are going to support them from the inside out so that their physical actions will actually bring those feelings of fulfillment and joy that they want. And so it’s unique to everyone. Because we all have different desires, we all have different goals and different traits. And so I help them uncover where they need to focus on inside in order to bring it out fully. So you can feel fulfilled and joy, the exact feelings that you’re seeking, you can feel that within a day, without your circumstances, changing at all. And that’s what we that’s the starting step right there.

Unknown 8:41
Yeah, I love that. I think a lot of times whether, you know, business owners, entrepreneurs, even if you have a job, a lot of times you whether you’re a mom, or a dad, or a single parent, or, or married parent, you’re thinking about all these things, you have to get on the outside the action steps, you’re thinking about all these things, and you don’t stop to think about the inside and you and how you feel or your mist are or what you’re thinking about it, you just are doing all these things. I remember taking a I had to do take a survey at a doctor’s office. And it was asking me all these questions. And it was when my kids were a little bit little or and the questions were all about how I felt like, do you feel tired of this time? Do you feel in all these different feelings? And do you have stomach aches, all these different things? And I’m like, I don’t know, I’ve never really stopped to say how am I feeling right now? Like I’ve never had that moment because I’m yeah, on the go all the time, worrying about how my kids are feeling burdened by my husband is feeling worrying about how what what needs to be done the business worrying about the laundry or whatever, like you’re just do, I was doing everything besides thinking about myself. And I think sometimes you do have to take that step back. And like you said, and assess, how do you feel? And how do you want to fill

Unknown 9:54
Yeah, and awareness about that, right, because we get cold. so caught up in the doing that we’re not aware of what we’re actually doing to ourselves. And we’ve lost that ability to take care of ourselves from the inside. I mean, the world has evolved really well about taking care of our physical bodies and being clean. But I say, you know what, self care and self love is so much more than just showing your face. That’s just plain hygiene, right? And so I’m so excited because the world is really waking up to this idea that if you want to be successful in business, if you want to be successful with your goals, or life or any achievement that you want to have is it comes from the inside out and so I love all this knowledge, this blossoming blossoming into the world right now about that.

Unknown 10:42
Yeah, so many can I find teenagers, whether it’s teen agers all the way up to, you know, adults, but there’s an epidemic among teenagers, that they’re having suicides, and a lot of it is they don’t feel like they’re enough. They don’t know who they are. And it’s trying to find who who that is, what do you do when you go into a company that transitions what kind of what kind of results are you saying, When you walk them through this process for employees, whether it’s a, you know, like Jen and I are a small Corporation, so, but there’s tons of entrepreneurs out there, that might be a one or two person shop, versus a 15 person, employees or 100 people. So what kind of transition to UC and results you see from this,

Unknown 11:24
it’s actually incredible, because when you’re talking about the workplace, whether it be, you know, a huge team of hundreds, or just a small group, we all have our own perceptions. The perception is how we filter our experiences based on our past experiences. So for example, whenever there is a disagreement or, or conflict in the workplace, amongst team members, it is almost always because of those individuals perceptions about the situation. And so what I love is helping folks, especially female executives, is helping them see your stress, but with your coworker, your your tension or disagreement there, it’s simply because there’s some sort of experience inside of us some sort of past hurt that simply hasn’t healed yet. And we help them become aware of that. And one of my life, I have to share this my like life mission, I’ve decided is to help the world understand that if we all understood more about perception, then taking offense wouldn’t happen anymore. Blaming and acting victimized wouldn’t happen anymore. And so in the workplace, when we realize, Oh, my gosh, this negative thing I see about this team member, it’s actually being triggered because of this experience, or this past thought, or this bad habit I had, maybe it’s from decades before, maybe it’s still going on right now. But when you understand is all about me, has nothing to do with them. Those relationships are so much calmer. And so I mean, obviously, I can’t go into a team and fix, you know, every single issue that maybe is going on in a day. But what I love to see is that I can help them over the course of a few months, simply change their awareness around how the relationships are working. And you see more productivity, you see more engaged folks in your workplace, you see them happier with their job, you see managers and bosses more supportive of their their team members underneath them, and helping them get to where they want to go. People are more open to share struggles or frustrations or even disagreements about projects, you know, that we’re working on and finding more creative solutions in a much faster and peace well, manner. And it’s, it’s incredible it have, you can do this in your own family as well, not just the workplace. But it’s really one of those things that you can apply anywhere in your life. And you’re going to see improvement.

Unknown 14:14
I love that. I think the perception thing is a big thing. I mean, a lot of people will say, you know, think of how they put yourself in their shoes, right? You hear that expression, but I think it’s more than that. It’s not just putting yourself in their experience, it’s more of a perception of, you know, how are they perceiving you, and how are you perceiving them?

Unknown 14:35
Exactly,

Unknown 14:37
yeah, tell us where we can reach you and how to get ahold of you to if they want someone to come you know you to come into their company or do it one on one?

Unknown 14:47
Oh, sure. Absolutely. You can reach me just on my website, Sarah Beth prints.com, I you can reach out to me there I have. In fact, I have an event coming up in January that I would love to see everyone out. It’s called illuminate. We talked all about this idea of awareness and perceptions with others. I think January 19 the day tab down but yeah, I’m I’m everywhere on Facebook and Instagram, social media, so anyone can reach out to me or Sarah at Sarah Beth. Stop. com. I would I would love to connect.

Unknown 15:24
Great. Well, we’ll put the links up there. And we’ll let people know in the show notes for the podcast as well. So thank you so much. Obviously today.

Unknown 15:34
Terrific. Yeah, you’re welcome. This is great. These are conversations that we need to be having more often. And so I’m glad to take part

Unknown 15:40
that’s so important. Start from the inside out. It works great and you’ll have a more peaceful lifestyle is the results you’ll feel better Absolutely. And find more success because you’ll be in the zone the good peaceful zone. So remember to subscribe to our podcast and if you want to be more organized and crush it, make sure you get the elite planner it has so many prompts. And it is totally changed my life. Jen and I have taken the best of the best of everything that we’ve studied and looked at and put it into this daily planner for you guys so you can meet you reach your goals and your successes. We’ll see you next time right here at elite expert insider podcast.

Unknown 16:18
If you’d like to create the most powerful advertising tool for your business, contact us at elite online publishing. com where we will help you create publish and make your book number one bestseller and show you how to get new leads and more revenue for your business. If you’d like to check us out on our Facebook page. We have a free book for you is our gift just go and click free book. Remember to subscribe and leave a comment for our podcast. We would love to hear from you.

Elite Online Publishing Launched a New Bestseller by Author Mica Mosbacher

Award-winning Mica Mosbacher introduced her new book “The Hurricane Factor: Storm Side Patriots, One Voice, One Nation, One God”
which climbed quickly to be a #1 Bestseller on Amazon.

September 28, 2018 09:00 AM Eastern Daylight Time

WASHINGTON, D.C.-Elite Online Publishing, today announced it’s newest bestselling author Mica Mosbacher, who’s recently released book, “The Hurricane Factor: Storm Side Patriots, One Voice, One Nation, One God” quickly climbed the charts to become a number one bestseller on the day of its release, September 27, 2018.

The book reached #1 Bestseller on Amazon in categories: Faith & Spirituality, Women Writers, Natural Disasters, Weather, Disaster Relief, Environmental Issues, and Regional Planning.

About the Book –

The winds of change are blowing everywhere.  Uncertainty is creating extreme anxiety. Whether it’s an act of nature or an act of terrorism or a lone shooting, it seems we are all on edge.  American traditions and institutions are being shaken to the core.

Perhaps that’s why the events in 2017 unfolded as they did.  Maybe God set fire to the rain (per Adele’s hit song), to grab our attention.

On August 28, 2017, Hurricane Harvey, a category 4 storm of biblical proportions paralyzed Houston and the surrounding Gulf Coast area. Mother nature had a temper tantrum of epic proportions and unleashed 51.888 inches of rain. Much like a theatrical narcissist, she unleashed her fury in the form of the highest rainfall recorded in U.S. history. It was enough to fill 85,000 plus astrodomes.

Unsung heroes saw the need and came to the aid of their countrymen. It was a rare time when politics was set aside. First responders and everyday Americans were comrades in arms united by a common cause. Harvey brought out the core values of America – Faith, resiliency and grit.

Just when the resources of the U.S. and the weary storm side patriots were tested to their limits, along came Irma. Again, Americans set aside their differences to do the right thing for the greater good.

It seemed that the rain would never end but blue skies finally emerged. But the coast was not clear for long. Soon Hurricane Maria ravaged Puerto Rico and the surrounding islands.

Once again, without hesitation or assessment of a person’s origin, religious affiliation or political party, – neighbor helped neighbor. It was crystal clear during these moments of extreme crisis that survival depended on a unified effort. This is The Hurricane Factor.

One could ask “Where was God in the storms?” In fact, where is God in our personal storms in life?

The answer is “everywhere.” The question is not “How big is your storm?” but “How big is your God?”

About the Author –

Mica Mosbacher, the widow of the 28th U.S. Secretary of Commerce, is a political strategist, award-winning journalist and bestselling author. She has held national roles in five presidential campaigns and is presently a Senior Advisor of the 2020 Trump Campaign. She is a frequent guest on Fox News, Fox Business, BBC World News, BBC Radio, LBL and CBC Radio, APR Radio and other international news channels.

She was appointed Honorary Consul-Iceland and served 8 years. Mica has been active for two decades in political fundraising for GOP candidates. She was appointed to a six-year term on the University of Houston Board of Regents by Governor Perry and served as Vice Chair.  In addition, Mica has co-chaired numerous charitable events and she was named Philanthropist of the Year by TAASA for advocacy of assault victims.

She has been accorded two damehoods. Was inducted into the Greater Houston Women’s Chamber of Commerce Hall of Fame along with Barbara Bush. In 2011 Houston City Council honored her for a public art installation on tolerance. She currently serves on the board of Turning Point USA and the London Center for Policy Research. Mica is also an ardent supporter of Judicial Watch.

Mica is a fifth-generation Floridian and grew up in Houston, Texas.  She currently resides in Austin, Texas, and Washington, D.C. Mica has two grandsons and is a member of Holy Trinity Church, in D.C.

About Elite Online Publishing

This book was published by Elite Online Publishing, the brand building publisher – write, sell, & market your book online. Elite Online Publishing helps busy entrepreneurs, business leaders, and professionals create, publish, and market their book, to build their business and brand. They are passionate about future authors sharing their stories, knowledge, and expertise to help others.  Educate, inspire and motivate others by telling your story.

Elite Online Publishing
www.EliteOnlinePublishing.com

Learn more about Mica by clicking below:

http://micamosbacher.com/

Amazon.com/author/micamosbacher

Follow Mica on Facebook by clicking below:

https://www.facebook.com/MicaMosbacherAuthor/

Ownership is great and being online helps open you up to the other options out there. When self-publishing you may experience struggles with getting your books enough exposure. However, the costs and experience of putting the book together can bring about many revelations. Here are a few keys to success:

Focus and get it done –

One challenge of self-publishing is the lack of deadlines. You can become too relaxed in terms of demands on your own time. If you have no deadline pushing you, you can take as long as 10 years or more. You may have to create your own deadlines and it may mean being a hermit at home to write sometimes.

Relax and let it flow –

You will have writer’s block. This can cause your project to take longer. Don’t pressure yourself too much. Relax through it and go with the flow. Allow yourself some grace during the dry spells while remembering your objective and it will come to you.

Research and ask for help –

Research, Google and YouTube searches are your friends. Do your research. Join writing groups and ask questions. People are more willing to help than you realize. You may choose to pay someone for their service. Editors and others can make your book more polished. Others can help with publicity. There are companies out there like ours that can facilitate much of the busy work. We can take many of the hassles out of a challenging endeavor.  If you don’t love research, dealing with Facebook, waiting for uploads, formatting then you may want a partner in publishing.  That’s where a company like ours comes into play.  We can find and facilitate the services you need to succeed.

Thicken your skin –

If you’ve asked people to critique your work, do not be hurt when they say ‘this reads wrong’ or ‘I don’t understand this’ because that will sink any sort of mistakes that people will catch. One of our authors, Author Cory Jenkins, who just published the Amazon bestseller “I Love Myself So… A Guide to Creating a Life You Love,” said “You can read your own book as many times as you like and still miss so many mistakes. You know what you mean to say so your mind reads it that way.  Also, if you’re reading it just after writing it, then you read it as you meant to write it.  You need a gap in between writing and reading. When I came back and read my book after a few months, I found several mistakes that grammar check wouldn’t normally catch. None of which I had noticed because I knew what I meant to say. I also saw flaws in the organization that I had missed before. I was able to completely reorganize it and release the second edition.”

Make it a priority –

Outside pressures from work, friends, and family will come. The best way to view writing your book is as a second job. Give it as much importance as anything in life that you want to get done. You have nobody to police you, but you, so prioritize, to keep from getting frustrated.

It doesn’t have to be a 400-page novel about your business. It need only be relevant enough to engage your intended readers. It can be a self-help on entrepreneurship or a memoir about your journey to where you are today. Either, can build trust and encourage more authentic connections with your audience.  Here’s a quick version of everything you need to know.

How to publish your book

Before starting your book, first consider your subject carefully.  Is there a gap in your industry that you would like to fill? Do you have a specific point you to make? Are you telling your story or teaching a lesson?  Whatever the answer, be sure it’s something you’re passionate about. That will keep you writing when the writing gets tough.  It’s important to write on a topic you know well and about which you feel you have wisdom to share. Making your book personal can add an authenticity that makes the message more powerful.

Writing a book is no easy feat, but if you approach it one chapter at a time, it won’t feel so daunting. Set realistic goals for each week and hold yourself accountable to meeting them. Once you dive in, you might even find yourself doing even more than you expected.

Keep in mind that you don’t have to (and shouldn’t) do this alone.  You will want to ask for advice from other writers or publishers and you may also want to hire an editor. This may even be an endeavor you want to collaborate on with another writer in the same or another complimentary industry. All these options can assist you in the process.  It’s important you enjoy the entire process, not just the idea of having a book published and seeing your business thrive from it.  If you dread the hard work you’re putting in each day, it shows in your writing.

Having an expert such as a publisher and/or and editor is quite helpful, especially in building the structure for the book’s content.  It’s helpful to have someone to spark ideas about what readers might find most useful and interesting about the topic you’ve spent years understanding.”

The editing stage can be grueling, and it could mean taking months going over the same chapters. For this reason, it’s crucial to have a second pair of eyes look over your work.  It’s easy to miss errors or become attached to work you’ve spent months, even years, on. A good editor can give you the polished, professional result that will best represent your business.

When you feel your book is ready to be read, you can either self-publish or find an agent and/or publisher to represent you and your story.  The experience, expertise, and support of an established publisher can be invaluable. The best of both worlds can be employing a publishing company like ours that assists you in the process of self-publishing so you retain all the rights to your finished work.

How it can build your business

Your experience writing can build on your own ideas as you prepare to share those lessons with your audience. Writing can inspire your unprecedented growth in your life and perfect your ability to explain the benefits of your business to others.

Your book will become an example of how much you love what you do.  It will ultimately raise your profile as a business leader in your industry, establishing you as an expert in a particular field or on a specific topic.  This builds trust in your business as well as your professional and personal connections with clients. People do business with people they know like and trust.

However, you need a plan for finding these speaking gigs. We are going to explain where you can find them and what to do if you don’t have a ton of speaking experience or expertise in a particular niche.

Speaking doesn’t have to mean a two-hour workshop or TED Talk; they can be as simple as presentations at libraries, talks at fundraisers, and even webinars. You won’t always get paid, but coupled with selling copies of your book (which we’ve done), these types of engagements are a great opportunity to increase your visibility and to build a network of fans and contacts.

There are a number of strategies one can use to successfully get on the speaking radar and help promote a newly published book, beginning with your local community. These three strategies can help you land more speaking engagements.

1. Start locally.

Your local community offers wonderful opportunities for networking and speaking. Almost all of these networking communities are looking for speakers to engage their members.

Here are a few examples:

• Local Rotary, Kiwanis and Soroptimist clubs love to feature different stories and profiles about their communities. You don’t have to be a member or write a book about business. You don’t have to be a bestselling author or a member of the National Speaking Association. You’ll typically be given a twenty- to twenty-five-minute speaking slot where you can talk about the themes of your book or the writing process—always offer a few helpful tips or strategies.
• Your local chamber of commerce would also be a great option. They often have lunch and learn opportunities or may even need a keynote for one of their member luncheons. Get involved, get known and then get speaking!
• Informal business-type luncheons in your area can be identified through meetup.com, and chances are there will be quite a few of these. These are homegrown opportunities. Plan on attending a few. Get to know the members. Ask what topics might be of interest for future speaking engagements. Offer to do a talk on a subject of value. Fiction is always a harder sell than nonfiction, but if you can talk about how your book supports universal themes or lessons, you’ll have a better chance of engaging your audience.
• Bookstores and libraries are hungry for author talks and panels, but often there can be low turnout, which can be discouraging; in fact, bookstores and libraries are concerned about low turnout. Instead of immediately getting discouraged or intimidated due to a lack of a following, use your social media voice to drive “customers” to your venue. Set up a plan of attack ahead of time for promoting speaking events. Google

• • Post to Facebook
  • Get on a podcast to promote it
  • Create a press release and email it to the papers
  • Promote it to your growing email list and all local connections
  • Post to friends Facebook page, all groups you belong to and hopefully your own Facebook page
    • If you don’t have a Facebook page create one
    • Also, create an Amazon author page and post it there
      • Note: If you don’t have either of these we can help. Email us to get more information on these services at info@eliteonlinepublishing.com

2. Appeal to different audiences.

Another tried and true way to get more speaking gigs is to appeal to multiple audiences. Use themes as a starting point. If you’re a novelist or memoirist, pitch themes that have the strongest universal appeal.

Each chapter of your book may serve as a new topic that could appeal to a different niche market. Get creative. Create several different themes that would appeal to different markets.  Women’s organizations, Military organizations, service organizations, business organizations, etc.  Then pitch them locally.

Chances are, you’ve probably got multiple themes going on, whether you’ve written an ebook, a novel,  a nonfiction print book or even poetry. The more universal your themes are, the more effective you’ll be at engaging your (local) audience.

As Maya Angelou famously said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

3. Join Toastmasters.

Talking up our books and business at my local Toastmasters was like working out in the gym. In fact, it will tone your speaking and courage muscles to talk up the themes of your book once you decide to speak about it in the big world. The courage to speak is the courage to succeed!

Patricia Fry, the author of Talk Up Your Book, encourages speakers to look for opportunities to build this special kind of muscle. She says to “present your programs in safe zones (friendly territory), among family members, at your local Toastmasters club meeting, before your writer’s group, in front of your fellow business or civic club members. These are good opportunities for you to work the bus out of your presentations.”

One thing you learn in  Toastmasters is that it isn’t just an opportunity to practice speaking; it’s also a networking opportunity. You never know who can connect you to a particular group or organization.

You don’t need impressive speaking credentials to get a speaking slot. In fact, it’s easier than you think. And it all starts locally. By creating a memorable experience for your audience, you will up the chances to sell more books.

Speaking engagements are interactive, real and dynamic. Once people connect and engage with you, they have a reason to read what you have to say.

Here is a free chapter from Books to Bucks to describe how to leverage your book to increase your bottom line by booking speaking engagements.

“Locally, you can use your book in order to get speaking engagements at nonprofit events and at service organizations. It’s often very easy to lend an opportunity to speak in front of rotary clubs, BNI groups and also for local nonprofits if you have a book.

We’ve spoken before on how authors really are a rare thing, and these organizations rarely get calls from people who are authors, let alone Amazon Best-selling authors.

Getting a speaking engagement is often just as simple as finding who the proper contact person is at the target organization, making a phone call and introducing yourself as the author of an Amazon Best-selling book, etc.

Very often, they will bend over backwards in order to find a time for you to come and speak to their group, provided that your topic is useful to them.

In an environment where you are not able to sell, it’s very important for you to recognize that people are likely to come up afterward and want to get more information from you. If you strategically plant in your talk statements about the clients that you work with and the
things you do with clients, then you will be planting in the mind of your listener the fact that you work with clients and that you help them with these areas.

There will almost definitely be people in your audience that will come up to you afterwards and ask to do business with you or at least explore that possibility. When this occurs, understand that it is your book that helped get you there, and it is your book that is helping you make money in this circumstance.

But there is also a way to make money on your book even though you can’t sell your book at an event like this. One of our clients, when speaking to rotary groups, gives the rotary group the option of either allowing him to sell his book while donating a portion of the proceeds to the organization, or he will give them a certain number of copies of the book, to make sure that each person who is in attendance gets a copy of the book.

That incredibly powerful tool is gone over in detail in chapter 16. But just understand that having a book positions you as a desired speaker and then positions you with authority when you do those speeches. As you know the subtitle of this book is The Top 20 Ways to Make Money on Your Book (even if you haven’t written it yet). We want you, potential speakers, current speakers and those professionals out there who speak all the time without a book of your own to know that with a book, you can get so many more speaking gigs and speaking engagements. With a book, you have that leverage to position yourself as more of an expert speaker or more of an authority to speak on the certain subject. It’s very important for you to recognize that once you are an author, Amazon Best Seller or not, you may now command higher fees as a speaker. Not only are you more likely to be selected for speaking opportunities, but you’re more likely to get higher fees as a result.

One of our clients, who we are not at leisure to disclose, saw his speaking income increase 600% following the publishing and launch of his Amazon Best-selling book. He found that organizations were far more likely to engage him as a speaker, and he also found that he
was able to significantly increase his fees.

This curve of increasing fees that he is on will continue as well because as he gets more and more opportunities, he is able to be more and more selective. He is able to raise his fees because he knows that he will have enough speaking opportunities, even with a substantially
higher fee.

One great story on how to leverage a book for speaking engagements comes from one of our mentors, Ed Rush. Ed wrote a book called Turning Clicks into Profits, he wrote this book particularly with the legal industry in mind. He and his team then called local bar associations and informed them as part of their book launch that they were on a speaking tour and offered to come and speak to their organizations. The bar associations were thrilled to have an author come, teach their people about how to market their law firms online, but they were concerned that Ed might try to sell something, which they simply don’t allow in their bar association meetings. Ed quickly assured them that not only would they not be selling anything at the event, but that they would like to go ahead and give a copy of the book to every person in attendance. Each of the local bar chapters were ecstatic over this offer. When Ed arrived at the event, he gave everybody a book which, of course, made everybody very happy and pleased. He then went ahead and spoke in detail about how they could generate more business by marketing their practices effectively online. In the midst of the conversation, he dropped statements like, “What we do with our clients is…” and “When you meet with us…” throughout his presentation. Inevitably, he had at least a handful of the people in attendance approaching him immediately after the meeting in order to seek his company’s assistance in marketing their business. This was so effective that the attorneys would sometimes get in competition with each other. They would try to engage Ed’s firm exclusively to exclude any of the other people in attendance from working with him in their marketing.”

You too can leverage your book to make money through speaking, even if you haven’t written it yet!

Click Here to have Jenn or Melanie contact you with more information on how to make this happen!

Michael Devellano is the author of Automate and Grow where he gives a blueprint to automate marketing, sales and customer support that work for any type or size of business. He is an expert in taking Linkedin and transforming it into a powerful tool for your business.

Michael is a Sr. Cloud and App Consultant and the founder of Cloud Advisory LLC. Started working on custom mobile and Salesforce projects in 2010 under the iworkdigital.com LLC banner, winning top 5 at the Salesforce Appquest developer competition with Portable Intelligence. Has led the strategy, design and development of over 150 mobile, Salesforce and digital or marketing automation projects. Rebranding iworkdigital.com LLC to Cloud Advisory LLC is part of the company’s increased focus on providing small medium and large companies with the best cloud and app-based sales, marketing and business automation solutions.

Click Here to learn more about Michael Devellano and Cloud Advisory

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