Media | Book Publishing https://eliteonlinepublishing.com Making your book and your business the center of attention. Tue, 16 Jul 2024 21:14:17 +0000 en-US hourly 1 https://eliteonlinepublishing.com/wp-content/uploads/2018/01/cropped-fblogo-32x32.jpg Media | Book Publishing https://eliteonlinepublishing.com 32 32 Repurposing Your Book as a Business Leader https://eliteonlinepublishing.com/repurposing-your-book/?utm_source=rss&utm_medium=rss&utm_campaign=repurposing-your-book https://eliteonlinepublishing.com/repurposing-your-book/#respond Fri, 19 Jul 2024 14:00:55 +0000 https://eliteonlinepublishing.com/?p=36764 As an author, your book is a source of valuable content waiting to be repurposed. By leveraging the content from your book, you can create engaging social media posts, blog articles, videos, and more. This not only maximizes the value of your hard work but also helps to build your brand and reach a wider […]

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As an author, your book is a source of valuable content waiting to be repurposed. By leveraging the content from your book, you can create engaging social media posts, blog articles, videos, and more. This not only maximizes the value of your hard work but also helps to build your brand and reach a wider audience. Here are some effective strategies for repurposing your book content to enhance your marketing efforts.

Social Media Content

Social media is a powerful platform for reaching and engaging with your audience. Your book provides a wealth of material that can be transformed into bite-sized social media content.

  • Create Shareable Quotes: Pull out memorable quotes or impactful statements from your book and turn them into visually appealing graphics. Tools like Canva can help you design eye-catching social media posts.
  • Develop Themed Series: Use chapters or key themes from your book to create a series of posts. This could be a weekly feature where you dive into different aspects of your book.
  • Engage with Visual Content: Share images, illustrations, or infographics that relate to your book’s content. Visual content is more likely to catch the eye and encourage engagement.

By consistently sharing content from your book, you keep your audience engaged and remind them of the value your book offers.

Blog Posts

Blogging is an excellent way to delve deeper into the topics covered in your book and drive traffic to your website. Break down chapters into blog articles: 

  • Summarize Key Chapters: Turn each chapter of your book into a detailed blog post. Summarize the main points and expand on them with additional insights or related information.
  • Create How-To Guides: If your book offers practical advice, transform this content into how-to guides or tutorials. This provides immediate value to your readers and positions you as an expert in your field.
  • Interview Features: Write blog posts featuring interviews with characters (for fiction) or experts and influencers who contributed to your book (for non-fiction). This adds depth and context to your content.

Regularly updating your blog with content from your book not only helps in SEO but also keeps your audience coming back for more.

Video Content

Video content is highly engaging and can bring your book to life in a dynamic way. Transform chapters or key themes into video series:

  • Create Video Summaries: Record short videos summarizing each chapter or key sections of your book. This helps to engage those who prefer visual content.
  • Host Live Q&A Sessions: Use platforms like Instagram Live, Facebook Live, or YouTube to host Q&A sessions where you discuss your book and answer questions from your audience.
  • Create Tutorials or Workshops: If your book provides educational content, create video tutorials or workshops. This not only repurposes your content but also adds significant value to your audience.

By repurposing your book into video content, you can reach a broader audience and offer a more interactive experience.

Podcasts and Audio Content

With the growing popularity of podcasts, turning your book content into audio format can significantly expand your reach. Launch your own podcast or apply to be guest on other podcasts:

  • Read Excerpts: Create episodes where you read excerpts from your book, adding commentary or insights.
  • Discuss Themes and Topics:Dedicate each episode to discussing the themes or topics covered in your book. Invite guest speakers to add different perspectives.
  • Offer Bonus Content: Share behind-the-scenes stories, author insights, or additional content that didn’t make it into the book.

Audio content allows you to connect with your audience in a personal and engaging way, making your book more accessible.

Just Start, You Have Everything You Need

Repurposing your book content is a smart and efficient way to maximize your marketing efforts. Creating content or showing up online may feel overwhelming, but you already have everything you need in your book to get started. Just start! By transforming your book into social media posts, blog articles, videos, and podcasts, you can continuously engage with your audience and expand your reach. Start repurposing today to leverage the full potential of your book and grow your brand.

For more insights and strategies on repurposing your content and growing your brand, stay tuned to our upcoming newsletter! Aren’t Subscribed? Fill out this form and also get a FREE Social Media Content Calendar for Authors: https://eliteonlinepublishing.com/

FAQ

How often should I post repurposed content on social media?
Aim for consistency. Posting 2-3 times a week can keep your audience engaged without overwhelming them.

Can I repurpose the same content across different platforms?
Yes, but tailor it to fit each platform’s format and audience preferences for better engagement.

What tools can help me repurpose my book content?
Tools like Canva for graphics, WordPress for blogging, and AI tools like chatgpt to help you breakdown your book into topics and ideas.

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Finding Your Flow With Sarah Prince https://eliteonlinepublishing.com/sarah-prince/?utm_source=rss&utm_medium=rss&utm_campaign=sarah-prince https://eliteonlinepublishing.com/sarah-prince/#respond Mon, 05 Nov 2018 08:00:13 +0000 https://eliteonlinepublishing.com/?p=3452 Jenn Foster and Melanie Johnson speak with Sarah Prince about how to adapt to the daily tasks of life. Sarah helps you when you feel lost, having succeeded in the “realistic” world, be able to create fulfillment in your life by finding clarity in your dreams, carving a path to get there, and doing so without […]

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Jenn Foster and Melanie Johnson speak with Sarah Prince about how to adapt to the daily tasks of life. Sarah helps you when you feel lost, having succeeded in the “realistic” world, be able to create fulfillment in your life by finding clarity in your dreams, carving a path to get there, and doing so without sacrificing anything that you love. Let’s find your flow!

 

Click Here to learn more about Sarah Prince

Click Here to listen to Sarah’s podcast 

Subscribe to the PODCAST NOW on Apple Podcast 

 

Listen Below or Watch the YouTube Video.

For access to all of Elite Expert Insider podcasts visit:

Elite.Libsyn.com  or  YouTube – Elite Expert Insider – Second Season

SHOW NOTES

Unknown 0:01
Welcome to elite expert insider podcast where we will inspire, motivate and educate entrepreneurs, innovators and grow seekers brought to you by elite online publishing making the best and brightest in the industry. Number one best selling authors 80% of people say they want to write a book we’re assuming that’s the same for you if so contact us at www dot elite online publishing. com and make your book or reality

Unknown 0:31
well we got another great show at elite expert insider podcast for you. You know if you’re feeling like you’re struggling against the grind every day that you want to improve yourself but you just don’t have time you’re mentally exhausted every day man I have that sometimes I’m just like I cobwebs in my head. We’re going to talk to an expert today Sarah prints about how to overcome some of those things. And you know, like you want to quit carbs, you want to quit. She was like I’m quitting my job. I’m quitting carb and putting on him Stop saying I’m going to quit them going to actually do it. So we have a great show for you. And you’ll speaking of that daily grind, Jen and I developed a great daily planner that helps keep you organized, focused, get what you need to get done. If you have a video you can see an elite planner. It’s just so awesome. It starts out with your goals for the month, the goals for the week, the thing that moves you forward what you’re grateful for the ones want to learn. So if you want to get ahead and you’re looking for that plan or Bible, I’m going to call it because it’s like the master planner. Look on Amazon for elite planner. So let’s get started. Sarah, welcome today. And thanks. You’re going to give us such great content. We’re looking forward to it.

Unknown 1:39
Hey, you know, I am truly honored. I’m way excited. And thank you for having me.

Unknown 1:46
Well, tell us a little bit about yourself, Sarah, and kind of how you got to this point now of being your own boss and having your own business?

Unknown 1:54
Sure. Sure. It’s a you want the 30 minute version or the three minute version? Well, cut it down record time. So you know, it’s

Unknown 2:03
Yeah,

Unknown 2:05
no, I’m just joking. I was the mom that followed the, quote, realistic path. You know, I went to school for engineering. And I convinced myself that that is something I love to do. And I went through a long, long time of living in the corporate world and doing things that I actually didn’t enjoy. And it took a really hard wake up call. One day when I realized that I hated what I was doing, right? I had only done it for the money or for the good,

Unknown 2:38
what’s the word benefits, good benefits. And I really tell much how unhappy I was even though I had done everything right,

Unknown 2:46
right. Those of us

Unknown 2:48
that are on video, you can see I’m I’m doing air quotes a lot. And I was at this little women’s luncheon seminar thing. And the speaker asked me directly what is that you want out of your life. And I was in this huge transitional time of realizing I didn’t like my job. I didn’t like what I was doing. And I couldn’t figure out what I wanted. I had as a mom and working a business, all of us really were taught so much to give and serve, you take care of others before you take care of you. You’ve got kids to feed. And I was at that point where I’d completely forgotten who I was. And I, I didn’t know what I wanted in life anymore. And so I started making huge changes. And you talked about quitting earlier, right. And I set a goal to quit my job in 2017. And because I started remembering who I wasn’t what I wanted. And lo and behold, three months later, after I set that goal, I was laid off. And I was so excited. So I started doing more of what I loved. I started figuring out how am I going to turn my side hustle from home into a full time thing that I love doing. And that’s the long and the short of it. Sometimes we have experiences where we are immediately humbled. And we’re just slammed into something rough. And it makes us change. But it helps us become so much aware of what

Unknown 4:20
what we love to do, right, how to serve others in a way that also supports us. And so that’s a little bit about me, I’m a mom, I have three little boys, my husband’s an artist, and I speak and podcast and educate folks all over the world.

Unknown 4:37
Awesome. And I love that now you have a podcast, and you were saying you’re traveling. I love that you can be on the fly, you can do your own thing. It’s grown time, set your own goals. And I love that you were saying, you know, you had made that goal to quit your job. And then even though you weren’t able to quit, you got laid off, you were able to pursue those dreams and desires because you are like, Okay, I’m going to take action now.

Unknown 5:03
Yeah, yeah, it was a huge blessing.

Unknown 5:06
Yeah, so so many women are, are, are even meant to are in this space, that they don’t really like what they’re doing that they’re in those spaces that you are in, how do you help them transition, it sounds like that’s what you help people do to find that inner peace and live the life of their dreams. So walk us through some of the processes to get there.

Unknown 5:25
Absolutely. Because a lot of folks, they’ll realize, you know, Sarah, I want to make these huge changes in my life, no matter what they are, won’t change job, change career, start a business. But what they don’t understand is that it’s not just, oh, I need to up and quit my job, or I need to completely restructure my life in a day. It doesn’t happen like that, right? It’s it’s a much, much more intimate process. And so I helped take them step by step into understanding, okay, the pages that you want in your life, no matter what they are, what are actually the feelings and the results you want from those changes, right. Because we think we’re seeking an achievement, or we’re think we’re seeking a goal being met. But it’s actually the feeling of having that thing, the feeling of experiencing that desire is what we truly are looking for. Because so many of us and I, I did this to, we achieve a goal we think we want, but then we don’t feel the joy and fulfillment and success that we thought it would bring us. And so we take a step back, and I help them see that what you’re looking for is the feeling. And we determine what that is, I walk them through process to help them rediscover the wants that they want the desire or the feelings that go along with those desires. And then we start working on them before we can take any roadmap or make a plan of how they’re going to literally change their external life, we have to actually dig deep into them. Because so many driven and successful folks, they’re very action oriented, they do they get goals, they get making a plan and acting on it, right, which is what we’re taught so much to do, like, just take action, right, and you’ll get everything you want, I help them okay, let’s put on the brakes a little bit, you’ve mastered this area, you’ve mastered taking action, right. But that is all on the physical exterior. And what these folks don’t realize. And I was in the same boat is there are three levels inside of you that you haven’t been nurturing and supporting, as well as the outside of you, the action part. And so I walk them through a process so that they can understand what are their mental needs, what are their emotional needs, what are their spiritual needs that are going to support them from the inside out so that their physical actions will actually bring those feelings of fulfillment and joy that they want. And so it’s unique to everyone. Because we all have different desires, we all have different goals and different traits. And so I help them uncover where they need to focus on inside in order to bring it out fully. So you can feel fulfilled and joy, the exact feelings that you’re seeking, you can feel that within a day, without your circumstances, changing at all. And that’s what we that’s the starting step right there.

Unknown 8:41
Yeah, I love that. I think a lot of times whether, you know, business owners, entrepreneurs, even if you have a job, a lot of times you whether you’re a mom, or a dad, or a single parent, or, or married parent, you’re thinking about all these things, you have to get on the outside the action steps, you’re thinking about all these things, and you don’t stop to think about the inside and you and how you feel or your mist are or what you’re thinking about it, you just are doing all these things. I remember taking a I had to do take a survey at a doctor’s office. And it was asking me all these questions. And it was when my kids were a little bit little or and the questions were all about how I felt like, do you feel tired of this time? Do you feel in all these different feelings? And do you have stomach aches, all these different things? And I’m like, I don’t know, I’ve never really stopped to say how am I feeling right now? Like I’ve never had that moment because I’m yeah, on the go all the time, worrying about how my kids are feeling burdened by my husband is feeling worrying about how what what needs to be done the business worrying about the laundry or whatever, like you’re just do, I was doing everything besides thinking about myself. And I think sometimes you do have to take that step back. And like you said, and assess, how do you feel? And how do you want to fill

Unknown 9:54
Yeah, and awareness about that, right, because we get cold. so caught up in the doing that we’re not aware of what we’re actually doing to ourselves. And we’ve lost that ability to take care of ourselves from the inside. I mean, the world has evolved really well about taking care of our physical bodies and being clean. But I say, you know what, self care and self love is so much more than just showing your face. That’s just plain hygiene, right? And so I’m so excited because the world is really waking up to this idea that if you want to be successful in business, if you want to be successful with your goals, or life or any achievement that you want to have is it comes from the inside out and so I love all this knowledge, this blossoming blossoming into the world right now about that.

Unknown 10:42
Yeah, so many can I find teenagers, whether it’s teen agers all the way up to, you know, adults, but there’s an epidemic among teenagers, that they’re having suicides, and a lot of it is they don’t feel like they’re enough. They don’t know who they are. And it’s trying to find who who that is, what do you do when you go into a company that transitions what kind of what kind of results are you saying, When you walk them through this process for employees, whether it’s a, you know, like Jen and I are a small Corporation, so, but there’s tons of entrepreneurs out there, that might be a one or two person shop, versus a 15 person, employees or 100 people. So what kind of transition to UC and results you see from this,

Unknown 11:24
it’s actually incredible, because when you’re talking about the workplace, whether it be, you know, a huge team of hundreds, or just a small group, we all have our own perceptions. The perception is how we filter our experiences based on our past experiences. So for example, whenever there is a disagreement or, or conflict in the workplace, amongst team members, it is almost always because of those individuals perceptions about the situation. And so what I love is helping folks, especially female executives, is helping them see your stress, but with your coworker, your your tension or disagreement there, it’s simply because there’s some sort of experience inside of us some sort of past hurt that simply hasn’t healed yet. And we help them become aware of that. And one of my life, I have to share this my like life mission, I’ve decided is to help the world understand that if we all understood more about perception, then taking offense wouldn’t happen anymore. Blaming and acting victimized wouldn’t happen anymore. And so in the workplace, when we realize, Oh, my gosh, this negative thing I see about this team member, it’s actually being triggered because of this experience, or this past thought, or this bad habit I had, maybe it’s from decades before, maybe it’s still going on right now. But when you understand is all about me, has nothing to do with them. Those relationships are so much calmer. And so I mean, obviously, I can’t go into a team and fix, you know, every single issue that maybe is going on in a day. But what I love to see is that I can help them over the course of a few months, simply change their awareness around how the relationships are working. And you see more productivity, you see more engaged folks in your workplace, you see them happier with their job, you see managers and bosses more supportive of their their team members underneath them, and helping them get to where they want to go. People are more open to share struggles or frustrations or even disagreements about projects, you know, that we’re working on and finding more creative solutions in a much faster and peace well, manner. And it’s, it’s incredible it have, you can do this in your own family as well, not just the workplace. But it’s really one of those things that you can apply anywhere in your life. And you’re going to see improvement.

Unknown 14:14
I love that. I think the perception thing is a big thing. I mean, a lot of people will say, you know, think of how they put yourself in their shoes, right? You hear that expression, but I think it’s more than that. It’s not just putting yourself in their experience, it’s more of a perception of, you know, how are they perceiving you, and how are you perceiving them?

Unknown 14:35
Exactly,

Unknown 14:37
yeah, tell us where we can reach you and how to get ahold of you to if they want someone to come you know you to come into their company or do it one on one?

Unknown 14:47
Oh, sure. Absolutely. You can reach me just on my website, Sarah Beth prints.com, I you can reach out to me there I have. In fact, I have an event coming up in January that I would love to see everyone out. It’s called illuminate. We talked all about this idea of awareness and perceptions with others. I think January 19 the day tab down but yeah, I’m I’m everywhere on Facebook and Instagram, social media, so anyone can reach out to me or Sarah at Sarah Beth. Stop. com. I would I would love to connect.

Unknown 15:24
Great. Well, we’ll put the links up there. And we’ll let people know in the show notes for the podcast as well. So thank you so much. Obviously today.

Unknown 15:34
Terrific. Yeah, you’re welcome. This is great. These are conversations that we need to be having more often. And so I’m glad to take part

Unknown 15:40
that’s so important. Start from the inside out. It works great and you’ll have a more peaceful lifestyle is the results you’ll feel better Absolutely. And find more success because you’ll be in the zone the good peaceful zone. So remember to subscribe to our podcast and if you want to be more organized and crush it, make sure you get the elite planner it has so many prompts. And it is totally changed my life. Jen and I have taken the best of the best of everything that we’ve studied and looked at and put it into this daily planner for you guys so you can meet you reach your goals and your successes. We’ll see you next time right here at elite expert insider podcast.

Unknown 16:18
If you’d like to create the most powerful advertising tool for your business, contact us at elite online publishing. com where we will help you create publish and make your book number one bestseller and show you how to get new leads and more revenue for your business. If you’d like to check us out on our Facebook page. We have a free book for you is our gift just go and click free book. Remember to subscribe and leave a comment for our podcast. We would love to hear from you.

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How to Succeed at Self-Publishing https://eliteonlinepublishing.com/succeed-at-self-publishing/?utm_source=rss&utm_medium=rss&utm_campaign=succeed-at-self-publishing https://eliteonlinepublishing.com/succeed-at-self-publishing/#respond Fri, 21 Sep 2018 08:00:31 +0000 Reference > Writing]]> https://eliteonlinepublishing.com/?p=3349 More and more writers are self-publishing to tell their unique stories, share their life story or share their business.  Many long to have their work distributed through a regular publishing company, but that dream means having less control over your work. Ownership is great and being online helps open you up to the other options […]

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More and more writers are self-publishing to tell their unique stories, share their life story or share their business.  Many long to have their work distributed through a regular publishing company, but that dream means having less control over your work.

Ownership is great and being online helps open you up to the other options out there. When self-publishing you may experience struggles with getting your books enough exposure. However, the costs and experience of putting the book together can bring about many revelations. Here are a few keys to success:

Focus and get it done –

One challenge of self-publishing is the lack of deadlines. You can become too relaxed in terms of demands on your own time. If you have no deadline pushing you, you can take as long as 10 years or more. You may have to create your own deadlines and it may mean being a hermit at home to write sometimes.

Relax and let it flow –

You will have writer’s block. This can cause your project to take longer. Don’t pressure yourself too much. Relax through it and go with the flow. Allow yourself some grace during the dry spells while remembering your objective and it will come to you.

Research and ask for help –

Research, Google and YouTube searches are your friends. Do your research. Join writing groups and ask questions. People are more willing to help than you realize. You may choose to pay someone for their service. Editors and others can make your book more polished. Others can help with publicity. There are companies out there like ours that can facilitate much of the busy work. We can take many of the hassles out of a challenging endeavor.  If you don’t love research, dealing with Facebook, waiting for uploads, formatting then you may want a partner in publishing.  That’s where a company like ours comes into play.  We can find and facilitate the services you need to succeed.

Thicken your skin –

If you’ve asked people to critique your work, do not be hurt when they say ‘this reads wrong’ or ‘I don’t understand this’ because that will sink any sort of mistakes that people will catch. One of our authors, Author Cory Jenkins, who just published the Amazon bestseller “I Love Myself So… A Guide to Creating a Life You Love,” said “You can read your own book as many times as you like and still miss so many mistakes. You know what you mean to say so your mind reads it that way.  Also, if you’re reading it just after writing it, then you read it as you meant to write it.  You need a gap in between writing and reading. When I came back and read my book after a few months, I found several mistakes that grammar check wouldn’t normally catch. None of which I had noticed because I knew what I meant to say. I also saw flaws in the organization that I had missed before. I was able to completely reorganize it and release the second edition.”

Make it a priority –

Outside pressures from work, friends, and family will come. The best way to view writing your book is as a second job. Give it as much importance as anything in life that you want to get done. You have nobody to police you, but you, so prioritize, to keep from getting frustrated.

 

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National Book Festival 2018 Happens Tomorrow Catch it Live-Streaming https://eliteonlinepublishing.com/national-book-festival-2018-happens-tomorrow-catch-it-live-streaming/?utm_source=rss&utm_medium=rss&utm_campaign=national-book-festival-2018-happens-tomorrow-catch-it-live-streaming https://eliteonlinepublishing.com/national-book-festival-2018-happens-tomorrow-catch-it-live-streaming/#respond Fri, 31 Aug 2018 08:00:04 +0000 https://eliteonlinepublishing.com/?p=3299 One of the pre-eminent book festivals of the year takes place in DC tomorrow Sept. 1st. The 18th annual Library of Congress National Book Festival is free & open to the public. This Festival began in 2001 with the former librarian and First Lady Laura Bush. Now, in its 18th year, PBS Books is proud to be […]

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One of the pre-eminent book festivals of the year takes place in DC tomorrow Sept. 1st. The 18th annual Library of Congress National Book Festival is free & open to the public. This Festival began in 2001 with the former librarian and First Lady Laura Bush. Now, in its 18th year, PBS Books is proud to be a part of it.

There will be an incredible line-up of authors joining hosts RichFahle & JeffreyBrown from PBS Newshour. You can watch PBS books live-streaming on Facebook & pbsbooks.org from the Library of Congress National Book Festival at the Convention Center in Washington, DC. Tune in from 11am-5pm EST as they interview authors from every genre. There’s something for everyone!

The Our host of this great event, Dr. Carla Hayd will bring to you the following list of impressive authors:

  1. Justice Sonia Sotomayor, the first Latina Associate Justice of the U.S. Supreme Court, speaking about her soon to be released middle grade books, The Beloved World of Sonia Sotomayor as well as Turning Pages: My Life Story
  2. David Ignatius to talk about his latest thriller, The Quantum Spy
  3. Ignatius, the bestselling author of Body of Lies and The Increment
  4. Tara Westover, to talk about her #1 New York Times bestseller, Educated: A Memoir
  5. Amy Tan, author of the bestselling novels The Joy Luck Club and The Valley of Amazement, to talk about Where the Past Begins: A Writer’s Memoir
  6. James Fallows and Deborah Fallows, co-authors of the book, Our Towns: A 100,000-mile Journey into the Heart of America
  7. Ron Chernow, to discuss his latest book, the #1 New York Times bestseller, Grant
  8. Celeste Ng, author of Little Fires Everywhere, a New York Times bestseller as well as Amazon’s #2 best book and best fiction book of 2017
  9. James McBride, author of the 2013 National Book Award for Fiction,The Good Lord Bird and the #1 bestselling book The Color of Water talking about his newest collection of stories titled, Five-Carat Soul
  10. Christopher Paul Curtis, to talk about his latest book, The Journey of Little Charlie
  11. Doris Kearns Goodwin, renowned presidential scholar, to talk about her latest book, Leadership: In Turbulent Times
  12. Lorrie Moore, author of See What Can Be Done: Essays, Criticism, and Commentary
  13. Meg Wolitzer, the New York Times bestselling author of The Interestings, The Uncoupling, The Ten-Year Nap, The Position, The Wife, and Sleepwalking talking about her latest novel, The Female Persuasion
  14. Caldecott Medal-winning artist, Brian Selznick to hear how he brought new imagery to this iconic Harry Potter series
  15. Madeleine Albright, the first woman to serve as U.S. Secretary of State to talk about her #1 New York Times bestseller, Facism: A Warning
  16. Leigh Bardugo, a #1 New York Times bestselling author of fantasy novels and the creator of the Grishaverse
  17. Jon Meacham. Meacham will discuss his latest book, The Soul of America: The Battle for Our Better Angels
  18. Tracy K. Smith, United States Poet Laureate, on her latest book, Wade in the Water

Enjoy them all at pbsbooks.org or live on Facebook.

 @PBSBooks1 @LibraryofCongress #NatBookFest

PBS National Book Festival

The post National Book Festival 2018 Happens Tomorrow Catch it Live-Streaming first appeared on Book Publishing.]]> https://eliteonlinepublishing.com/national-book-festival-2018-happens-tomorrow-catch-it-live-streaming/feed/ 0 How Do You Start Getting Speaking Gigs? https://eliteonlinepublishing.com/how-do-you-start-getting-speaking-gigs/?utm_source=rss&utm_medium=rss&utm_campaign=how-do-you-start-getting-speaking-gigs https://eliteonlinepublishing.com/how-do-you-start-getting-speaking-gigs/#respond Fri, 24 Aug 2018 08:00:42 +0000 https://eliteonlinepublishing.com/?p=3285 One of the best ways to build an author platform is by speaking about your book. By sharing your expertise in this way you will come into direct contact with potential book buyers, tap into existing readership, build your email list, and ultimately increase your income. However, you need a plan for finding these speaking […]

The post How Do You Start Getting Speaking Gigs? first appeared on Book Publishing.]]> One of the best ways to build an author platform is by speaking about your book. By sharing your expertise in this way you will come into direct contact with potential book buyers, tap into existing readership, build your email list, and ultimately increase your income.

However, you need a plan for finding these speaking gigs. We are going to explain where you can find them and what to do if you don’t have a ton of speaking experience or expertise in a particular niche.

Speaking doesn’t have to mean a two-hour workshop or TED Talk; they can be as simple as presentations at libraries, talks at fundraisers, and even webinars. You won’t always get paid, but coupled with selling copies of your book (which we’ve done), these types of engagements are a great opportunity to increase your visibility and to build a network of fans and contacts.

There are a number of strategies one can use to successfully get on the speaking radar and help promote a newly published book, beginning with your local community. These three strategies can help you land more speaking engagements.

  1. Start locally.

Your local community offers wonderful opportunities for networking and speaking. Almost all of these networking communities are looking for speakers to engage their members.

Here are a few examples:

  • Local Rotary, Kiwanis and Soroptimist clubs love to feature different stories and profiles about their communities. You don’t have to be a member or write a book about business. You don’t have to be a bestselling author or a member of the National Speaking Association. You’ll typically be given a twenty- to twenty-five-minute speaking slot where you can talk about the themes of your book or the writing process—always offer a few helpful tips or strategies.
  • Your local chamber of commerce would also be a great option. They often have lunch and learn opportunities or may even need a keynote for one of their member luncheons. Get involved, get known and then get speaking!
  • Informal business-type luncheons in your area can be identified through meetup.com, and chances are there will be quite a few of these. These are homegrown opportunities. Plan on attending a few. Get to know the members. Ask what topics might be of interest for future speaking engagements. Offer to do a talk on a subject of value. Fiction is always a harder sell than nonfiction, but if you can talk about how your book supports universal themes or lessons, you’ll have a better chance of engaging your audience.
  • Bookstores and libraries are hungry for author talks and panels, but often there can be low turnout, which can be discouraging; in fact, bookstores and libraries are concerned about low turnout. Instead of immediately getting discouraged or intimidated due to a lack of a following, use your social media voice to drive “customers” to your venue. Set up a plan of attack ahead of time for promoting speaking events. Google
    • Post to Facebook
    • Get on a podcast to promote it
    • Create a press release and email it to the papers
    • Promote it to your growing email list and all local connections
    • Post to friends Facebook page, all groups you belong to and hopefully your own Facebook page
      • If you don’t have a Facebook page create one
      • Also, create an Amazon author page and post it there
  1. Appeal to different audiences.

Another tried and true way to get more speaking gigs is to appeal to multiple audiences. Use themes as a starting point. If you’re a novelist or memoirist, pitch themes that have the strongest universal appeal.

Each chapter of your book may serve as a new topic that could appeal to a different niche market. Get creative. Create several different themes that would appeal to different markets.  Women’s organizations, Military organizations, service organizations, business organizations, etc.  Then pitch them locally.

Chances are, you’ve probably got multiple themes going on, whether you’ve written an ebook, a novel,  a nonfiction print book or even poetry. The more universal your themes are, the more effective you’ll be at engaging your (local) audience.

As Maya Angelou famously said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

  1. Join Toastmasters.

Talking up our books and business at my local Toastmasters was like working out in the gym. In fact, it will tone your speaking and courage muscles to talk up the themes of your book once you decide to speak about it in the big world. The courage to speak is the courage to succeed!

Patricia Fry, the author of Talk Up Your Book, encourages speakers to look for opportunities to build this special kind of muscle. She says to “present your programs in safe zones (friendly territory), among family members, at your local Toastmasters club meeting, before your writer’s group, in front of your fellow business or civic club members. These are good opportunities for you to work the bus out of your presentations.”

One thing you learn in  Toastmasters is that it isn’t just an opportunity to practice speaking; it’s also a networking opportunity. You never know who can connect you to a particular group or organization.

You don’t need impressive speaking credentials to get a speaking slot. In fact, it’s easier than you think. And it all starts locally. By creating a memorable experience for your audience, you will up the chances to sell more books.

Speaking engagements are interactive, real and dynamic. Once people connect and engage with you, they have a reason to read what you have to say.

 

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Podcasts Increase Your Bottom Line https://eliteonlinepublishing.com/podcasts-increase-bottom-line/?utm_source=rss&utm_medium=rss&utm_campaign=podcasts-increase-bottom-line https://eliteonlinepublishing.com/podcasts-increase-bottom-line/#respond Fri, 10 Aug 2018 09:00:02 +0000 https://eliteonlinepublishing.com/?p=3247 Quite possibly the smartest thing you can do as an author, publisher or expert is to build a platform of raving fans. Fortunately, one of the best and easiest ways to attract new buyers, clients and fans to you is through a podcast.    Good news… Elite Online Publishing can create and help you start […]

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Quite possibly the smartest thing you can do as an author, publisher or expert is to build a platform of raving fans.

Fortunately, one of the best and easiest ways to attract new buyers, clients and fans to you is through a podcast.   

Good news… Elite Online Publishing can create and help you start your own podcast and keep it going every week.

Click Here to Contact Us For More Information!

One huge reason starting a podcast is a black-belt marketing move is the fact that podcasts are poised to eclipse terrestrial radio in listenership AND almost all new cars are being manufactured with the ability to listen to podcasts in the car.

Think about that…

In many ways, we are entering the golden age of podcasting (kind of like radio in 1930’s and TV in the 1950’s).  

If you want to implement this platform to benefit your bottom line, make sure you contact us now so don’t miss out on the opportunity to take your business to the next level with podcasting.

Elite Online Publishing ( Melanie and Jenn)  will really show you how easy it is…

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Turn Facebook into Your ATM with Sally Hendrick https://eliteonlinepublishing.com/turn-facebook-into-your-atm-with-sally-hendrick/?utm_source=rss&utm_medium=rss&utm_campaign=turn-facebook-into-your-atm-with-sally-hendrick https://eliteonlinepublishing.com/turn-facebook-into-your-atm-with-sally-hendrick/#respond Mon, 06 Aug 2018 14:58:50 +0000 https://eliteonlinepublishing.com/?p=3226 With 25 years as an actuarial statistician, Sally has been turning statistics into stories for Fortune 100 and 500 companies, like Pepsi, McDonald’s, Dollar General, and Healthcare Corporate of America, to adjust and tweak their programs to be effective. Getting the real meaning across is her forte. People tell her all the time that they […]

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With 25 years as an actuarial statistician, Sally has been turning statistics into stories for Fortune 100 and 500 companies, like Pepsi, McDonald’s, Dollar General, and Healthcare Corporate of America, to adjust and tweak their programs to be effective. Getting the real meaning across is her forte. People tell her all the time that they finally understand complex concepts. She’s like that great math teacher that helps her students make a breakthrough. That’s why her programs work, and it’s why her clients have stayed with her for decades.

We want balance in our lives, don’t we? Sally’s goal is to teach you how to market your business with the least amount of resources and maximized results, so you can do what you’re meant to do. Staying organized and focused on what keeps a business growing and running efficiently will keep your dream business or career ever-evolving. Her philosophy is to teach you, your marketing staff, or your clients how to replace yourself, so you can reach the next level.

Click Here to learn more about Sally and Turning Facebook into Your ATM

Subscribe to the PODCAST NOW on Apple Podcast 

 

 

 

Listen Below or Watch the YouTube Video.

For access to all of Elite Expert Insider podcasts visit:

Elite.Libsyn.com  or  YouTube – Elite Expert Insider – Second Season

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Save Time! Schedule Your Social Media! https://eliteonlinepublishing.com/schedule-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=schedule-social-media https://eliteonlinepublishing.com/schedule-social-media/#respond Fri, 06 Jul 2018 08:00:31 +0000 https://eliteonlinepublishing.com/?p=3169 Social media is a powerful channel but can be time-consuming. Here’s how to get more from your marketing efforts. Social media can attract new fans and customers, generate leads, and drive traffic back to your website. However, it is challenging to constantly be on top of your social media presence. This post will show you how to […]

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Social media is a powerful channel but can be time-consuming. Here’s how to get more from your marketing efforts.

Social media can attract new fans and customers, generate leads, and drive traffic back to your website. However, it is challenging to constantly be on top of your social media presence.

This post will show you how to use scheduling tools to save time and boost your social media results.

Buffer ImageWhy Schedule Social Media?

It saves you time and can actually help improve your results. Here’s how:

  • Helps plan a good mix of content to ensure you diversify your updates
  • Schedule your most important updates when your audience is online
  • Allows you to actively engage your audience
  • Improves your social media ROI

Scheduling Options

Social media scheduling used to be straightforward: pick a time and date and the tool will post the update for you. However, scheduling has evolved to offer several ways to make scheduling easier and more effective:

  • Create a queue of posts to be shared automatically by the tool
  • Create multiple queues based on the content of the update, each with their own time slots
  • Create queues that automatically re-share the updates in them
  • Upload multiple updates in bulk from a spreadsheet
  • Pull all the latest posts from an URL to schedule them faster

What To Schedule

Some social posts are perfect for scheduling; others are better shared in real time.

You can schedule:

  • Evergreen content is basically any content that stands the test of time and remains relevant for months such as blog posts, videos, infographics, and so on. These are perfect to re-shared regularly in order to boost their results and reach
  • Promotional updates or marketing campaigns needing to be carefully planned ahead of time should be scheduled at the times of maximum impact
  • Images and any other visuals

Focus On Your Goals

Social media activity should reflect your overall marketing goals. The updates you post should help you achieve your objectives:

  • To boost your engagement, schedule more images and other visual content and ask more questions
  • To boost your website traffic, promote your blog posts and website more often
  • To become more influential, post more news and curate more content

You can build the ideal content ahead of time for any goal you have and schedule it. This gives you time to make your posts better and then engage with your fans and followers.

Useful Social Media Marketing Tools For Scheduling

Here are some of the best social media scheduling options on the market, with a rundown of their features.

Buffer

BufferBuffer is an easy-to-use social media scheduling and analytics tool for quick scheduling; it has very intuitive interface and works with Twitter, LinkedIn, Facebook, Google+, and Instagram.

The biggest attraction is the queue, which is quick to set up; you add time slots for each day and then upload all the updates you want. The tool will then automatically publish your updates at those times, throughout the day, until it runs out of them.

Certain updates should be scheduled at specific times; but for other updates, like re-shares or blog posts, it’s a great way to save more time (as you won’t have to schedule each update every time you upload something new).

You can also add URLs with RSS feeds to see their latest posts and schedule them or add them to your queue. Plus, you have access to content analytics to help you understand how to optimize your posting schedule based on your updates’ results.

Agorapulse

AgorapulseAgorapulse, a social media management tool, is an all-in-one-tool with several scheduling options and that works with Twitter, Facebook, LinkedIn, Instagram, Google+, and YouTube.

It has an intuitive, easy-to-use interface that allows you to fully manage your accounts.

In terms of scheduling, you get several useful features and options:

  • Upload all of your updates in bulk from a spreadsheet to schedule or queue them all in one go
  • Use the social media calendar to plan and schedule updates
  • Create several different queues for all your different types of content: evergreen posts to re-share, curated content to share throughout the day, and so on
  • You then set time slots for each queue category, decide which posts you want re-shared, set expiration dates for time-sensitive posts, and make all kinds of customizations to make sure your queues run smoothly and automatically
  • Use the URL of a website with an RSS feed to automatically pull that publications’ latest content and quickly schedule it

 

Apart from all of these diverse scheduling features, you can also use Agorapulse for social listening, responding to comments and mentions, and checking your analytics, among other features.

MeetEdgar

MeetEdgar is a great solution for small businesses that have little time for handling their social media marketing. And while it’s not that great for spontaneity or customization, MeetEdgar will help you save a lot of time by automating your updates as much as possible.

It works with Twitter, Facebook, and LinkedIn and it has one main — and attractive — feature: the queue categories.

As with Agorapulse, you can create as many categories as you like, build the schedule as you want for each category, and then simply upload your updates (including in bulk from a spreadsheet) to automate the whole process.

Unless you specify otherwise, the tool will automatically share and re-share your updates at the specified frequency and times, until you stop them. That is what makes MeetEdgar such an attractive option: You can pretty much automate your entire social media posting and leave plenty of time to engage and create new content which you can then add to your queues.

Another useful feature is that you can use the URLs of your preferred publications and blogs. The tool then asks you which queue you want to add the new items to so that it automatically adds them and shares them as per the queues’ settings.

Use social media scheduling wisely and follow the tips in this article to help build a better posting schedule. It will save time and help you improve your results from social media marketing.

Remember that:

  • There are different types of scheduling options that can help you save even more time, depending on how you want to schedule a post
  • When creating and scheduling social media updates, take the time to make sure that your social media activity will help you achieve your objectives
  • Take the time to actually engage with people in real time
  • Don’t schedule everything!
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Increase Your Clicks With Video Done Right https://eliteonlinepublishing.com/increase-clicks-with-video/?utm_source=rss&utm_medium=rss&utm_campaign=increase-clicks-with-video https://eliteonlinepublishing.com/increase-clicks-with-video/#respond Fri, 06 Apr 2018 15:52:54 +0000 https://eliteonlinepublishing.com/?p=2569 The use of videos can greatly enhance your website with video. However, they can be a waste of time if they aren’t added and set up properly. Turn your videos into sales versus frustrations with these easy tips. First and most obviously, your video should appear prominently on your homepage. However, setting it up to sell […]

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The use of videos can greatly enhance your website with video. However, they can be a waste of time if they aren’t added and set up properly. Turn your videos into sales versus frustrations with these easy tips.

First and most obviously, your video should appear prominently on your homepage. However, setting it up to sell takes a few steps.

  1. Use a customized thumbnail that had a captivation headline.
    • Give people an obvious reason to click play!
    • Use eye-catching colors and photos.
  2. Script the video so it offers real value to the visitor.
    • Does it satisfy a need?
    • Does it answer a burning question?
    • Does it impart wisdom they may be seeking about your profession?
  3. Make your videos user-friendly across all platforms.
    • People today are searching more and more from their phone.
    • Encode it properly to play so that it is easily visible on mobile devices.
    • Test it your self to be sure you aren’t missing out on that opportunity.
  4. Give your video a call to action button.
    • Help people take action.
    • Make sure they will get value from taking action!
    • Make to next step easy by setting it up so they can click through to take action.
      • Purchase your product
      • Sign up for your newsletter
      • Set up a meeting
      • Any action you desire

So many websites get visitors but lose them because they have no call to action. Capture their attention and gain their business with a great call to action!

Stay tuned for more simple success tips!

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How Effective Is Your Website? https://eliteonlinepublishing.com/how-effective-is-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=how-effective-is-your-website https://eliteonlinepublishing.com/how-effective-is-your-website/#respond Fri, 30 Mar 2018 08:00:24 +0000 https://eliteonlinepublishing.com/?p=2553 Here are a few things to consider when creating an effective website. It’s not all about the design. Some of the ugliest websites can be the most effective. The important thing is to make your website user-friendly and leading.  Here are a few key questions to ask yourself. Why would someone be visiting my website? Would […]

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Here are a few things to consider when creating an effective website. It’s not all about the design. Some of the ugliest websites can be the most effective. The important thing is to make your website user-friendly and leading.  Here are a few key questions to ask yourself.

  • Why would someone be visiting my website?
    1. Would they be researching companies in your industry to decide who to work with?
    2. Would they be researching your company in particular?
    3. Would they be following up on advertising where your website was listed?
  • Does my website immediately answer the question that most people have in mind when they visit my site?
  • Are links to the top three answers available and recognizable within seconds of a visitor scanning my website?
  • Does my website facilitate peoples decision-making process?
    1. Is the website user-friendly and easy to navigate?
    2. Does the content lead you to the next option naturally?
    3. Are links to get answers and purchase easily accessible?

If your website can answer the questions people are asking you will have a higher conversion rate. Simplicity helps turn people who are just looking into people who want to work with you. Keep it clean, simple and direct. Lead people to the answer that your product or service is just right for them!

 

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