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ABOUT THE BOOK

In A Win Won Situation, Reggie Gray embarks on a profound exploration of personal development, interweaving his life experiences with insightful lessons on building successful and synergistic relationships.

WIN WON comes from what Reggie puts into practice in his business and personal relationships.  WHAT I NEED – WHAT OTHERS NEED 

Through engaging chapters filled with personal accounts deeply woven with important life lessons, Reggie imparts wisdom gained from his unique blend of experiences. He challenges the reader to rethink conventional notions of success and relationship building, offering a fresh perspective on how to lead a more fulfilling life. This book is not just another motivational read. It is a call to action, inviting readers to scrutinize the motives behind the self-help industry and to seek authenticity in their personal growth journeys.

Perfect for anyone at a crossroads in their personal and professional relationships, A Win Won Situation is a guide for those who seek to live a meaningful last third of their life, leaving behind a legacy of collaboration, success, and genuine connection.

ABOUT THE AUTHOR

Reggie Gray is the President of the Intercontinental Chamber of Commerce.  He has been in this role for 16 years; been active in the Houston area for over 25 years. Gray has served on numerous area boards and received numerous awards from those area organizations for his commitment and service to Houston-area communities. Previous to the Chamber, he was a Vice President of Marketing in the real estate management and development industry and Vice President of Business Development for an international logistics corporation. 

His projects and positions have taken him throughout the U.S. and to nearly 60 countries world-wide where he has collaborated with a variety of industries, corporate executives, international leaders, and royalty. Gray has received awards of designation, appreciation and partnerships from numerous countries such as Canada, Mexico, El Salvador, Malta, China, Philippines, Saudi Arabia, Monaco, and Panama.

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Ownership is great and being online helps open you up to the other options out there. When self-publishing you may experience struggles with getting your books enough exposure. However, the costs and experience of putting the book together can bring about many revelations. Here are a few keys to success:

Focus and get it done –

One challenge of self-publishing is the lack of deadlines. You can become too relaxed in terms of demands on your own time. If you have no deadline pushing you, you can take as long as 10 years or more. You may have to create your own deadlines and it may mean being a hermit at home to write sometimes.

Relax and let it flow –

You will have writer’s block. This can cause your project to take longer. Don’t pressure yourself too much. Relax through it and go with the flow. Allow yourself some grace during the dry spells while remembering your objective and it will come to you.

Research and ask for help –

Research, Google and YouTube searches are your friends. Do your research. Join writing groups and ask questions. People are more willing to help than you realize. You may choose to pay someone for their service. Editors and others can make your book more polished. Others can help with publicity. There are companies out there like ours that can facilitate much of the busy work. We can take many of the hassles out of a challenging endeavor.  If you don’t love research, dealing with Facebook, waiting for uploads, formatting then you may want a partner in publishing.  That’s where a company like ours comes into play.  We can find and facilitate the services you need to succeed.

Thicken your skin –

If you’ve asked people to critique your work, do not be hurt when they say ‘this reads wrong’ or ‘I don’t understand this’ because that will sink any sort of mistakes that people will catch. One of our authors, Author Cory Jenkins, who just published the Amazon bestseller “I Love Myself So… A Guide to Creating a Life You Love,” said “You can read your own book as many times as you like and still miss so many mistakes. You know what you mean to say so your mind reads it that way.  Also, if you’re reading it just after writing it, then you read it as you meant to write it.  You need a gap in between writing and reading. When I came back and read my book after a few months, I found several mistakes that grammar check wouldn’t normally catch. None of which I had noticed because I knew what I meant to say. I also saw flaws in the organization that I had missed before. I was able to completely reorganize it and release the second edition.”

Make it a priority –

Outside pressures from work, friends, and family will come. The best way to view writing your book is as a second job. Give it as much importance as anything in life that you want to get done. You have nobody to police you, but you, so prioritize, to keep from getting frustrated.

It doesn’t have to be a 400-page novel about your business. It need only be relevant enough to engage your intended readers. It can be a self-help on entrepreneurship or a memoir about your journey to where you are today. Either, can build trust and encourage more authentic connections with your audience.  Here’s a quick version of everything you need to know.

How to publish your book

Before starting your book, first consider your subject carefully.  Is there a gap in your industry that you would like to fill? Do you have a specific point you to make? Are you telling your story or teaching a lesson?  Whatever the answer, be sure it’s something you’re passionate about. That will keep you writing when the writing gets tough.  It’s important to write on a topic you know well and about which you feel you have wisdom to share. Making your book personal can add an authenticity that makes the message more powerful.

Writing a book is no easy feat, but if you approach it one chapter at a time, it won’t feel so daunting. Set realistic goals for each week and hold yourself accountable to meeting them. Once you dive in, you might even find yourself doing even more than you expected.

Keep in mind that you don’t have to (and shouldn’t) do this alone.  You will want to ask for advice from other writers or publishers and you may also want to hire an editor. This may even be an endeavor you want to collaborate on with another writer in the same or another complimentary industry. All these options can assist you in the process.  It’s important you enjoy the entire process, not just the idea of having a book published and seeing your business thrive from it.  If you dread the hard work you’re putting in each day, it shows in your writing.

Having an expert such as a publisher and/or and editor is quite helpful, especially in building the structure for the book’s content.  It’s helpful to have someone to spark ideas about what readers might find most useful and interesting about the topic you’ve spent years understanding.”

The editing stage can be grueling, and it could mean taking months going over the same chapters. For this reason, it’s crucial to have a second pair of eyes look over your work.  It’s easy to miss errors or become attached to work you’ve spent months, even years, on. A good editor can give you the polished, professional result that will best represent your business.

When you feel your book is ready to be read, you can either self-publish or find an agent and/or publisher to represent you and your story.  The experience, expertise, and support of an established publisher can be invaluable. The best of both worlds can be employing a publishing company like ours that assists you in the process of self-publishing so you retain all the rights to your finished work.

How it can build your business

Your experience writing can build on your own ideas as you prepare to share those lessons with your audience. Writing can inspire your unprecedented growth in your life and perfect your ability to explain the benefits of your business to others.

Your book will become an example of how much you love what you do.  It will ultimately raise your profile as a business leader in your industry, establishing you as an expert in a particular field or on a specific topic.  This builds trust in your business as well as your professional and personal connections with clients. People do business with people they know like and trust.

However, you need a plan for finding these speaking gigs. We are going to explain where you can find them and what to do if you don’t have a ton of speaking experience or expertise in a particular niche.

Speaking doesn’t have to mean a two-hour workshop or TED Talk; they can be as simple as presentations at libraries, talks at fundraisers, and even webinars. You won’t always get paid, but coupled with selling copies of your book (which we’ve done), these types of engagements are a great opportunity to increase your visibility and to build a network of fans and contacts.

There are a number of strategies one can use to successfully get on the speaking radar and help promote a newly published book, beginning with your local community. These three strategies can help you land more speaking engagements.

1. Start locally.

Your local community offers wonderful opportunities for networking and speaking. Almost all of these networking communities are looking for speakers to engage their members.

Here are a few examples:

• Local Rotary, Kiwanis and Soroptimist clubs love to feature different stories and profiles about their communities. You don’t have to be a member or write a book about business. You don’t have to be a bestselling author or a member of the National Speaking Association. You’ll typically be given a twenty- to twenty-five-minute speaking slot where you can talk about the themes of your book or the writing process—always offer a few helpful tips or strategies.
• Your local chamber of commerce would also be a great option. They often have lunch and learn opportunities or may even need a keynote for one of their member luncheons. Get involved, get known and then get speaking!
• Informal business-type luncheons in your area can be identified through meetup.com, and chances are there will be quite a few of these. These are homegrown opportunities. Plan on attending a few. Get to know the members. Ask what topics might be of interest for future speaking engagements. Offer to do a talk on a subject of value. Fiction is always a harder sell than nonfiction, but if you can talk about how your book supports universal themes or lessons, you’ll have a better chance of engaging your audience.
• Bookstores and libraries are hungry for author talks and panels, but often there can be low turnout, which can be discouraging; in fact, bookstores and libraries are concerned about low turnout. Instead of immediately getting discouraged or intimidated due to a lack of a following, use your social media voice to drive “customers” to your venue. Set up a plan of attack ahead of time for promoting speaking events. Google

• • Post to Facebook
  • Get on a podcast to promote it
  • Create a press release and email it to the papers
  • Promote it to your growing email list and all local connections
  • Post to friends Facebook page, all groups you belong to and hopefully your own Facebook page
    • If you don’t have a Facebook page create one
    • Also, create an Amazon author page and post it there
      • Note: If you don’t have either of these we can help. Email us to get more information on these services at info@eliteonlinepublishing.com

2. Appeal to different audiences.

Another tried and true way to get more speaking gigs is to appeal to multiple audiences. Use themes as a starting point. If you’re a novelist or memoirist, pitch themes that have the strongest universal appeal.

Each chapter of your book may serve as a new topic that could appeal to a different niche market. Get creative. Create several different themes that would appeal to different markets.  Women’s organizations, Military organizations, service organizations, business organizations, etc.  Then pitch them locally.

Chances are, you’ve probably got multiple themes going on, whether you’ve written an ebook, a novel,  a nonfiction print book or even poetry. The more universal your themes are, the more effective you’ll be at engaging your (local) audience.

As Maya Angelou famously said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

3. Join Toastmasters.

Talking up our books and business at my local Toastmasters was like working out in the gym. In fact, it will tone your speaking and courage muscles to talk up the themes of your book once you decide to speak about it in the big world. The courage to speak is the courage to succeed!

Patricia Fry, the author of Talk Up Your Book, encourages speakers to look for opportunities to build this special kind of muscle. She says to “present your programs in safe zones (friendly territory), among family members, at your local Toastmasters club meeting, before your writer’s group, in front of your fellow business or civic club members. These are good opportunities for you to work the bus out of your presentations.”

One thing you learn in  Toastmasters is that it isn’t just an opportunity to practice speaking; it’s also a networking opportunity. You never know who can connect you to a particular group or organization.

You don’t need impressive speaking credentials to get a speaking slot. In fact, it’s easier than you think. And it all starts locally. By creating a memorable experience for your audience, you will up the chances to sell more books.

Speaking engagements are interactive, real and dynamic. Once people connect and engage with you, they have a reason to read what you have to say.

Here is a free chapter from Books to Bucks to describe how to leverage your book to increase your bottom line by booking speaking engagements.

“Locally, you can use your book in order to get speaking engagements at nonprofit events and at service organizations. It’s often very easy to lend an opportunity to speak in front of rotary clubs, BNI groups and also for local nonprofits if you have a book.

We’ve spoken before on how authors really are a rare thing, and these organizations rarely get calls from people who are authors, let alone Amazon Best-selling authors.

Getting a speaking engagement is often just as simple as finding who the proper contact person is at the target organization, making a phone call and introducing yourself as the author of an Amazon Best-selling book, etc.

Very often, they will bend over backwards in order to find a time for you to come and speak to their group, provided that your topic is useful to them.

In an environment where you are not able to sell, it’s very important for you to recognize that people are likely to come up afterward and want to get more information from you. If you strategically plant in your talk statements about the clients that you work with and the
things you do with clients, then you will be planting in the mind of your listener the fact that you work with clients and that you help them with these areas.

There will almost definitely be people in your audience that will come up to you afterwards and ask to do business with you or at least explore that possibility. When this occurs, understand that it is your book that helped get you there, and it is your book that is helping you make money in this circumstance.

But there is also a way to make money on your book even though you can’t sell your book at an event like this. One of our clients, when speaking to rotary groups, gives the rotary group the option of either allowing him to sell his book while donating a portion of the proceeds to the organization, or he will give them a certain number of copies of the book, to make sure that each person who is in attendance gets a copy of the book.

That incredibly powerful tool is gone over in detail in chapter 16. But just understand that having a book positions you as a desired speaker and then positions you with authority when you do those speeches. As you know the subtitle of this book is The Top 20 Ways to Make Money on Your Book (even if you haven’t written it yet). We want you, potential speakers, current speakers and those professionals out there who speak all the time without a book of your own to know that with a book, you can get so many more speaking gigs and speaking engagements. With a book, you have that leverage to position yourself as more of an expert speaker or more of an authority to speak on the certain subject. It’s very important for you to recognize that once you are an author, Amazon Best Seller or not, you may now command higher fees as a speaker. Not only are you more likely to be selected for speaking opportunities, but you’re more likely to get higher fees as a result.

One of our clients, who we are not at leisure to disclose, saw his speaking income increase 600% following the publishing and launch of his Amazon Best-selling book. He found that organizations were far more likely to engage him as a speaker, and he also found that he
was able to significantly increase his fees.

This curve of increasing fees that he is on will continue as well because as he gets more and more opportunities, he is able to be more and more selective. He is able to raise his fees because he knows that he will have enough speaking opportunities, even with a substantially
higher fee.

One great story on how to leverage a book for speaking engagements comes from one of our mentors, Ed Rush. Ed wrote a book called Turning Clicks into Profits, he wrote this book particularly with the legal industry in mind. He and his team then called local bar associations and informed them as part of their book launch that they were on a speaking tour and offered to come and speak to their organizations. The bar associations were thrilled to have an author come, teach their people about how to market their law firms online, but they were concerned that Ed might try to sell something, which they simply don’t allow in their bar association meetings. Ed quickly assured them that not only would they not be selling anything at the event, but that they would like to go ahead and give a copy of the book to every person in attendance. Each of the local bar chapters were ecstatic over this offer. When Ed arrived at the event, he gave everybody a book which, of course, made everybody very happy and pleased. He then went ahead and spoke in detail about how they could generate more business by marketing their practices effectively online. In the midst of the conversation, he dropped statements like, “What we do with our clients is…” and “When you meet with us…” throughout his presentation. Inevitably, he had at least a handful of the people in attendance approaching him immediately after the meeting in order to seek his company’s assistance in marketing their business. This was so effective that the attorneys would sometimes get in competition with each other. They would try to engage Ed’s firm exclusively to exclude any of the other people in attendance from working with him in their marketing.”

You too can leverage your book to make money through speaking, even if you haven’t written it yet!

Click Here to have Jenn or Melanie contact you with more information on how to make this happen!

Michael Devellano is the author of Automate and Grow where he gives a blueprint to automate marketing, sales and customer support that work for any type or size of business. He is an expert in taking Linkedin and transforming it into a powerful tool for your business.

Michael is a Sr. Cloud and App Consultant and the founder of Cloud Advisory LLC. Started working on custom mobile and Salesforce projects in 2010 under the iworkdigital.com LLC banner, winning top 5 at the Salesforce Appquest developer competition with Portable Intelligence. Has led the strategy, design and development of over 150 mobile, Salesforce and digital or marketing automation projects. Rebranding iworkdigital.com LLC to Cloud Advisory LLC is part of the company’s increased focus on providing small medium and large companies with the best cloud and app-based sales, marketing and business automation solutions.

Click Here to learn more about Michael Devellano and Cloud Advisory

Click Here to Purchase “Automate and Grow”

Subscribe to the PODCAST NOW on Apple Podcast 

Listen Below or Watch the YouTube Video.

For access to all of Elite Expert Insider podcasts visit:

Elite.Libsyn.com  or  YouTube – Elite Expert Insider – Second Season

Fortunately, one of the best and easiest ways to attract new buyers, clients and fans to you is through a podcast.   

Good news… Elite Online Publishing can create and help you start your own podcast and keep it going every week.

Click Here to Contact Us For More Information!

One huge reason starting a podcast is a black-belt marketing move is the fact that podcasts are poised to eclipse terrestrial radio in listenership AND almost all new cars are being manufactured with the ability to listen to podcasts in the car.

Think about that…

In many ways, we are entering the golden age of podcasting (kind of like radio in 1930’s and TV in the 1950’s).  

If you want to implement this platform to benefit your bottom line, make sure you contact us now so don’t miss out on the opportunity to take your business to the next level with podcasting.

Elite Online Publishing ( Melanie and Jenn)  will really show you how easy it is…

We want balance in our lives, don’t we? Sally’s goal is to teach you how to market your business with the least amount of resources and maximized results, so you can do what you’re meant to do. Staying organized and focused on what keeps a business growing and running efficiently will keep your dream business or career ever-evolving. Her philosophy is to teach you, your marketing staff, or your clients how to replace yourself, so you can reach the next level.

Click Here to learn more about Sally and Turning Facebook into Your ATM

Subscribe to the PODCAST NOW on Apple Podcast 

Listen Below or Watch the YouTube Video.

For access to all of Elite Expert Insider podcasts visit:

Elite.Libsyn.com  or  YouTube – Elite Expert Insider – Second Season